The Challenge
A cosmetic dental clinic was successful in general dentistry but lacked a consistent, predictable way to generate enquiries for high-value cosmetic treatments like veneers, dental implants, and Invisalign. Their challenges included:
An outdated website that failed to convert traffic into enquiries.
Scattered ad campaigns with poor targeting and low ROI.
No follow-up system to nurture leads that didn’t book immediately.
A reliance on referrals and walk-ins, leaving growth unpredictable.
The clinic wanted a system to reliably generate high-quality cosmetic dentistry leads while improving tracking and ROI.
The System
We deployed a full acquisition and conversion system:
Dedicated Cosmetic Landing Page → Designed specifically for consultations, with clear CTAs and optimised layouts.
Google Ads Campaigns → Targeted high-intent searches for veneers, implants, and Invisalign within their local area.
Conversion Tracking & A/B Testing → Installed GTM & GA4 to track enquiries accurately, with tests on headlines, form placements, and CTAs.
Automated Email & SMS Nurture Flows → Followed up with unbooked leads, sending reminders and offering easy booking links.
Lead Scoring & Reporting → Ensured every lead was tracked by quality, enabling smarter optimisation decisions.
The Results
57 new cosmetic leads generated in the first 6 weeks.
Average Cost Per Lead (CPL): $78 (outperforming industry averages, typically $80–120 for cosmetic).
14 new consultations booked directly from the campaign in the first 6 weeks.
Early data showed a strong lead-to-consultation conversion rate, creating a clear ROI case for scaling further.
The clinic gained complete visibility into ad performance, with reporting dashboards showing pipeline value from ad spend.
Outcome
The dental clinic went from unpredictable, referral-driven growth to a scalable acquisition system. With a strong CPL, predictable enquiry flow, and automated nurturing in place, they can now confidently invest in advertising knowing every dollar spent is accountable.
