The Challenge
Hausform is a boutique 3D rendering studio producing architectural visualisations for developers, architects, and builders. Their work was world-class, but they struggled to differentiate themselves from lower-cost offshore competitors. Their challenges included:
A brand identity that didn’t reflect the premium quality of their services.
Website that failed to communicate value and lacked a clear structure.
Unstructured offers, making it harder for clients to understand packages or compare value.
Hausform needed to reposition itself as a premium partner for high-value clients, not just another render provider.
The System
We created a complete repositioning and digital transformation strategy:
Brand Identity Overhaul → Designed a minimalist brand identity, with a monochrome palette, refined typography, and clean layouts that emphasised sophistication.
Custom Framer Website → Built a premium site structured around “Our Work,” “Services,” “Process,” and “Testimonials,” showcasing credibility and quality.
Productised Service Packages → Organised services into clear packages: interior renders, exterior renders, 3D walkthroughs — with add-ons like social crops and priority delivery to encourage upsells.
The Results
Premium brand identity that matches the quality of their work, elevating perception and positioning them above low-cost competitors.
Website that converts — clear structure and messaging aligned with decision-making for high-value projects.
Structured offers that moved them away from price-based conversations and enabled them to confidently charge more.
Improved client fit, with enquiries aligning more closely to the premium developers and architects they wanted to target.
Outcome
Hausform has been successfully repositioned as a premium rendering partner. Their brand now reflects the quality of their work, their services are clearly structured, and their website communicates value to the right type of client. They are no longer competing on price, but instead attracting high-value clients who are willing to invest in quality.
