The Challenge
Roy Gibson Builders specialises in delivering high-end, architecturally designed homes. Despite their exceptional craftsmanship, their digital presence and lead generation didn’t reflect the quality of their work. They relied heavily on word-of-mouth referrals and repeat business, which left them with:
Unpredictable project flow.
A pipeline of leads that didn’t match their premium positioning.
No reliable way to showcase their expertise to new potential clients.
They needed a growth system that would consistently generate high-quality enquiries and reposition them as the go-to builder for premium residential projects.
The System
We engineered an end-to-end acquisition system:
Positioning Strategy → Adjusted their positioning to move them away from competing with mid-market builders and closer to high-value projects.
Targeted Meta Ads Campaigns → Designed to reach homeowners planning high-value renovations and new builds, using refined audience targeting and creative designed to elevate the brand.
Messaging Refresh → Updated copy and creative assets to emphasise premium craftsmanship, attention to detail, and exclusivity.
They needed a growth system that would consistently generate high-quality enquiries and reposition them as the go-to builder for premium residential projects.
The Results
24 qualified leads generated in the first 30 days.
Clear shift in lead quality, with enquiries focused on premium homes and renovations rather than smaller, less profitable jobs.
Increased predictability in pipeline flow, allowing the business to plan ahead and prioritise better projects.
Improved brand perception with a digital presence that aligned with the calibre of their builds.
Outcome
Roy Gibson Builders now operate with a predictable acquisition system instead of relying solely on referrals. They’ve positioned themselves as a premium builder capable of attracting the right type of client, generating a healthier pipeline of projects and reducing dependency on chance-based leads.
