Build 2.0

Overview

Build 2.0 partnered with Build Reach to develop a clear brand direction, plan high quality content, and grow their presence through targeted brand awareness campaigns. They needed structure around their messaging, a modern visual approach, and consistent marketing that positioned them as a trustworthy builder in their region.

Key Deliverables

Content planning and shoot direction

• Planned multiple site shoots
• Shot lists, creative direction, and content themes
• Clear direction on what to capture to support the Build 2.0 brand
• Organised assets ready for social media and campaigns

Brand and content strategy

• Defined brand message and tone
• Direction on how to present projects online
• Framework for consistent, quality social content
• Positioning built around trust, workmanship, and reliability

Brand awareness campaigns

• Meta campaigns designed for reach and visibility
• Creative and copy aligned with the new brand direction
• Local targeting to grow recognition and trust
• Reporting to track reach, engagement, and improvements

Advisory and support

• Consistent feedback on content and messaging
• Recommendations for future shoots
• Guidance on social presence and brand perception
• Support in building a long term marketing foundation

Outcome

Build 2.0 gained a clearer brand identity, stronger visual direction, and a marketing structure that made them look more established and professional. Their content and messaging became more consistent, and brand awareness campaigns helped grow recognition within their target area.

The foundation created makes it easier for Build 2.0 to continue producing high quality content and maintain a strong online presence.