Overview
Roy Gibson Builders partnered with Build Reach to refresh their online presence and generate consistent homeowner enquiries. They needed clean, professional content and a lead system that could quickly bring in new project opportunities.
Key Deliverables
On site content shoot
• Full content session capturing the team and projects
• Edited photos for social media and website
• Short form video content for ads and brand use
• Clean visuals that show workmanship and build quality
Meta ads for lead generation
• Campaigns targeting local homeowners
• Ad creative built from fresh content
• Clear call to action and enquiry flow
• Daily optimisation for best cost per lead
Results:
24 homeowner leads in the first month of running ads.
Advisory and support
• Direction on what content performs best
• Support on responding to new leads
• Ongoing recommendations to improve results
• Simple structure for tracking enquiries
Outcome
Roy Gibson Builders gained a stronger online presence and a reliable stream of genuine homeowner enquiries. The updated content made the brand look more professional, and the Meta lead system delivered 24 solid leads within the first month.
The project became a working example of how strong content paired with the right ads can quickly create momentum for a residential building company.
Overview
Roy Gibson Builders partnered with Build Reach to refresh their online presence and generate consistent homeowner enquiries. They needed clean, professional content and a lead system that could quickly bring in new project opportunities.
Key Deliverables
On site content shoot
• Full content session capturing the team and projects
• Edited photos for social media and website
• Short form video content for ads and brand use
• Clean visuals that show workmanship and build quality
Meta ads for lead generation
• Campaigns targeting local homeowners
• Ad creative built from fresh content
• Clear call to action and enquiry flow
• Daily optimisation for best cost per lead
Results:
24 homeowner leads in the first month of running ads.
Advisory and support
• Direction on what content performs best
• Support on responding to new leads
• Ongoing recommendations to improve results
• Simple structure for tracking enquiries
Outcome
Roy Gibson Builders gained a stronger online presence and a reliable stream of genuine homeowner enquiries. The updated content made the brand look more professional, and the Meta lead system delivered 24 solid leads within the first month.
The project became a working example of how strong content paired with the right ads can quickly create momentum for a residential building company.
Construction Growth
Construction Growth
Construction Growth